I am a London-based creative with a background in fashion design and a strong focus on innovation within the fashion and design industries. I hold a BA in Fashion Design and an MA in Innovative Fashion Production, which have shaped my approach to combining creativity with forward-thinking production methods.

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My work is driven by a passion for innovation, problem-solving, and creative challenges. I am particularly drawn to high-quality and luxury fashion, with a strong emphasis on product integrity and craftsmanship. I have developed extensive expertise in rethinking production processes and upcycling, with many of my projects exploring how upcycling can evolve beyond one-off pieces into refined, repeatable systems for creating premium products without compromising design or quality.

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Alongside my creative practice, I am a highly organised and strategic thinker. I enjoy building and coordinating teams, organising events, planning long-term strategies, and collaborating with partners across different disciplines. This balance between creativity and structure allows me to lead projects effectively from concept to execution, ensuring both creative integrity and operational excellence.

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At the core of my work is a commitment to thoughtful design, innovation, and quality — pushing fashion forward while maintaining a considered and responsible approach to how it is made.

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This portfolio showcases a selection of key projects, alongside my professional experience at Aitor Throup Studio.